How do the Laws of Persuasion work on customers?

We look at the Law of Reciprocity

Modern marketing and persuasion are based on the 6 laws of persuasion defined by Dr Robert Cialdini.

We look at why giving value and gifts leaves potential customers feeling like they must reciprocate in some way, opening the door to a converted sale.

Click on the video below to learn how you can use it to benefit your business

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